DearAgencyFounder 🧩🖊️🌳 Hi 👋 If you’re lead generation is working well then you get to see the buying processes of other businesses. From an email with one line requesting a quote, to long multi-stage engagements with lots of rules and a pitch at the end (they invented the longer word ‘procurement’ for those). You may have noticed, that they all suck. People want: A beauty contest where they judge the best colour scheme but ignore the best problem solving Work up front that solves the problem...