DearAgencyFounder 🧩🖊️🌳 Hi 👋 This week we are looking at the consequence of being too optimised in your sales process. Your productised offering and slick proposal writing process could be stopping you from having the conversations you need to grow your business. But Dan, I thought we were supposed to be optimised! You are! And you have to be less efficient sometimes too. Did you want growing an agency to be easy? There’s a reason it takes someone as good as you to run one of these things 😉...